Banco Montepio Rebranding
Rebranding Presentation, 2018
As part of the rebranding for Banco Montepio, Portugal's oldest financial institution, I was brought on by Label Lisbon to handle motion design and produce a presentation video. The project aimed to modernize the brand while preserving its core values. The resulting video showcased the rebranding strategy, positioning, and messaging to the client and media.
Credits
Agency Label . Real Brand Thinking
Creative Direction João Pina & Pedro Leal Almeida
Design João Pina & Pedro Leal Almeida
Motion Miguel Gil Marques
Client Banco Montepio
Rebranding Presentation
2018