Galp Motion Brand
Motion Brand Guidelines, 2019
Galp is a leading energy company in Portugal that underwent a rebranding effort in 2016. I had the opportunity to collaborate with Wunderman Thompson Lisbon on extending the new brand to motion and video.
I was in charge to develop comprehensive brand guidelines and templates that would enable Galp and external vendors to create videos that are consistent and preserve the brand.
The grid drives both the design and movement.
The only shape that is present in motion identity is the logo shape. I’ve used it as an adornment and element for transitions.
These guidelines accounted for the main social media video formats.
Credits
Agency Wunderman Thompson, Lisbon
Creative Direction Daniel Palma
Design Miguel Gil Marques & Bernardo Caldeira
Motion Miguel Gil Marques
Client Galp
Motion Brand Guidelines
2019